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JOYN pushes for transparency and ethical purchasing habits

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The global fashion industry is a significant employer. It generates economic growth, spurs tax revenue and provides valuable skills and training. All of these factors can, and often do, contribute to improving the lives of situs slot online and their communities. At the same time, however, fast fashion is a source of major exploitation and pollution.

The clothing industry produces 10 per cent of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply, according to the World Economic Forum. On top of this, 85 per cent of all textiles go into landfill each year.

“The pandemic has made us stop and think. Consumerism and materialism have cast quite a spell on the developed world.” – Melody Murray

And washing certain types of clothes releases about 500,000 tonnes of microfibres into the ocean each year – the equivalent of 50 billion plastic bottles. But despite the facts and figures, clothing production has roughly doubled since 2000.

In an effort to combat the epidemic of fast fashion, JOYN is one of several brands aiming to influence consumers to rethink their purchasing habits.

Investing in local talent

Since JOYN’s inception in 2013, the business – which operates by hiring local artisan workers – has grown into eight different businesses that are owned and managed solely by local entrepreneurs.

“My husband and I moved to a small town at the base of the Himalayas for the purpose of connecting artisans with markets,” explains Melody Murray, Founder of JoyCorps and JOYN. “We have a passion for bringing opportunity to those living in vulnerable regions or have experienced severe trauma.”

Operating on the motto of “reviving tradition, restoring fashion and reclaiming transparency”, JOYN has provided over 300 artisans with sustainable incomes to handcraft beautiful bags and accessories.

“It’s an exciting time for what we call ‘redemptive business’ – slow, sustainable business focused on people and the planet rather than solely profits.” – Melody Murray

“We cashed in our US$401,000 retirement plans and started JOYN and my husband’s guitar business on US$14,000,” Melody shares. “The businesses now have a revenue of over US$1 million annually.”